Whether online or on the grocery isle, the food and beverage section embattles fierce competition between brands. The key is to make your product labels eye catching, mouthwatering and scintillating as the contents you’re trying to market. A shabby, hurry come up disaster of a design can send the shopper stocking up on your competitors delectable delights within seconds. Get in the swing of things and check out the tips below to see how best you can improve your brands presence and clip consumers away from the competition.
Colour and Consistency
The take advantage of the 5 second window, you must first be able to grab the customer with colour and engage their sense of sight. Use colours to convey a flavor or scent. For example, yellow symbolizes fruits such as bananas while red suggests strawberries, cherries or apples. Symbolism helps the customer quickly decides what they want and where they want it from. You should also take consistency into account especially when re-launching a well- known favourite; your website, catalog, flyers, coupons and your product label should all portray the same use of colours. This way, customers will know exactly who made the product without having to read a word. But, if you have a hard time mixing the two, don’t go pulling your hair out, Interlinc’s team of designers know exactly how to creatively use color to create consistency and appeal.
The Font Formula
Yes, you’ve got their attention with imagery and colour, now let’s keep it by being smart with words. Make sure you select a typeface that contributes aesthetically to your brand and stay away from multiple fonts and sizes .Labels should have no more than two fonts; as the saying goes, in this case “three (3) is definitely a crowd.”
Importantly, when going through your font selection list, pay keen attention to size.
The last thing you want it to have consumers squinting to read the content on your label; this is especially important if your product is popular with the older section of the population. Also note that using smaller fonts to fit information unto the label is an indication that a content cut needs to happen. Finally, if you think you’re over doing it chances are you right. Simple, clear and direct is the way to go.
All publicity is not necessarily good publicity, you want consumers to notice your product for all the right reasons. Thus, going big doesn’t always cut it. While an extremely small label would go unnoticed, an extremely large label might wrinkle and fold to the products disadvantage.
The size of your product label should depend largely on the packaging or container of your product.
Whether your container is textured, tapered, rounded or squared, you’ll need to ensure that the label complements its shape. For products that aren’t esthetically pleasing, you may want to create a label that covers more of the container, while an attractive product in a transparent container like (honey or jam) might require a smaller label that complements the product without obscuring it.
Hire a designer
Use a professional designer to launch a new label or revamp the existing. Graphic design is an art with many professional elements that take years to master. This is one job you don’t want to stock in the “Do it yourself” isle. The right design is crucial to making your ideal label a reality. Interlinc’s team of experienced, trained and qualified designers are ready and waiting to listen to your needs, develop your design and send you flying to your destination all within the time and budget. Whether you want to test new markets or re-launch an old favourite.
Give us a call at: +1 (876) 655-0768 / 790-5315 / 655-2474 or +1 (416) 628-2921
Or email interlincWORLD@gmail.com for your FREE Quotation today! Let us breathe life into your next creative product label design