It might have been several years of re-cooking the same old recipe, so maybe it’s time to spice things up a little bit or just maybe you’re on the brink of starting a new business and need the right kicker to grab your prospective audience. Whatever the case maybe, having the right logo is an essential component of maximizing on those key first impressions.
Like the sea to sand, good branding is crucial to getting your clients involved in your products or services. An attractive logo and branding strengthens your image and is an appropriate symbol of the aims, responsibilities and missions of your organization. In essence, the right logo is a true representation of a company’s nature of work and its achievements. So before you go trying to re-write the rule book of logo design, here are 5 tips to consider when designing the perfect logo for your brand or business:
1) Simplicity– When Leonardo da Vinci said, “Simplicity is the ultimate sophistication.” He made no mistake. While your logo may look great on your business cards, you must put into consideration the look and feel of the logo on other platforms such as your social media profile pages, brochures, mobile devices website and so on. The simpler the logo, the more flexibility it has to suit all settings. The goal is to achieve the same level of consistency across all media platforms and canvases. Because it this situation, complex speaks conflict.
2) Colour– In this step, you need to ask yourself, what message does my company wants to convey? Maybe its Safety and Security, consequently you might want to consider using blue. Ever notice why most banks, insurance companies and even the police force primary colour component is blue? You guessed it, Blue represents trust, reliability, authority and a deep sense of responsibility. So before you go dashing off like a kid in the candy store, keen attention must be paid to the psychology of colours. The list below might just help you do that:
3) Fonts– The seemingly endless list of choices to choose from can sometimes be a nightmare dressed as a daydream. If you find yourself with the top choices being Comic Sans, Times New Roman, or Arial, odds are you are barking up the wrong tree. Bear in mind, the goal is to choose a font that stand out from the crowd; one that will allow your brand to be a pillar of uniqueness, in a positive way.
The lesson here is to stay away from fonts that come across as gimmicky and avoid at all costs overly trendy fonts because the last thing you want is an easily outdated logo. You may find comfort however, in classic fonts such as, Helvetica, Bodoni, Clarendon, Akzidenz Grotesk, Avenir, FF Din, Futura, News Gothic, Frutiger, Gill Sans, Garamond, Myriad Pro, Optima, Univers, Bembo and many others.
4) Understanding your Brand– Your logo is the foremost representation of your brand that introduces your products and services and it must be designed to target a specific audience. Therefore, a necessary amount of market research must be conducted to find out what kind of aesthetics and imagery your typical client would be drawn to. For example, you can’t go marketing baby clothes and accessories with branding that exerts home and garden supplies.
Crucially, don’t overthink it. Though nobody wants to build a brand that speaks ‘hype over substance’. Don’t get stuck making a logo whose meaning is so deep and complex that no one gets it. A logo should be quickly understood, clever and welcoming to your potential client.
5) Logotype or Symbol? A typical logo consists of two elements, a symbol and wordmark (also called a logotype). A new business cannot solely rely on just a symbol for representation. A lot of marketing and advertising must be done before that symbol becomes well known.When creating your logo, the name of your company is a vital component. Take a look at the following examples below:
Finally, when all is said and done, your brain should be buzzing with new ideas on how to build or improve your company’s logo. But if not, drop Interlinc Communications a line and let us help you figure it out and bring that seemly cloud of confusion to a miraculous standstill, with the perfect logo. After all, we have over twenty years of experience bringing ideas to life…